However, the company’s current position can be viewed as a direct benefit of the hybrid working models with a focus on making the platform hybrid-friendly to attract more clients. To counter the competition, Zoom needed to upgrade its products, although initially, skeptics had warned that its position would diminish with the lifting of the lockdown and availability of vaccines. Despite fierce competition from established brands such as Microsoft, Zoom appears to strive to secure its position as a significant video communications company in the U.S. Zoom has resorted to cost-cutting measures such as reducing the workforce while attempting to navigate a high inflationary environment.Īt the same time, Zoom is still competing for a market share, considering the video conferencing scene has grown exponentially with new and established entities moving to improve services. For instance, the company has fallen victim to the effects of the economic uncertainty that impacted tech companies.

However, behind Zoom’s numbers and revenue, the platform has tackled an array of challenges. The revenue growth has been tied to Zoom’s enterprise sector offering. The number of downloads also corresponds with the company’s revenue which has surged steadily in recent years, despite the firm issuing several warnings of negative growth.

Generally, while the downloads for Zoom are impressive, the company has attained the level after being forced to tweak its offerings to consumers by increasingly embracing innovations. Zoom executives have stated that the platform had witnessed an addition of about 1,500 new features to improve the meeting experience. Notably, the platform rolled initiatives such as Zoom phone and apps to make meetings more engaging. The company has leveraged its video install base to shift into related services.

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